Articles covering marketing and advertising compliance and related data protection questions
http://instagram-15000-dubai-holiday-promotion-unfairly-administered-rules-asa
Instagram £15,000 Dubai holiday promotion unfairly administered rules ASA
http://the-brexit-trade-deal
The Brexit Trade Deal
http://if-you-thought-you-knew-what-a-marketing-communication-was–think-again
If you thought you knew what a marketing communication was – think again
Direct Marketing Code of Practice consultation – response
This consultation comes at an important time for the industry, with new and innovative ideas and technology playing a large part in many organisation’s marketing.
A Code of Practice for direct marketing: why is this needed?
The new Direct Marketing Code of Practice, a statutory piece of legislation, is a requirement of the Data Protection Act 2018.
What type of marketing messages are covered?
The ICO makes it clear that the rules only apply to unsolicited communications.
Lawful basis, accurate and up to date, and children’s data
Consent and legitimate interests are the only two lawful bases that can be used for marketing.
How can we acquire personal data for marketing purposes?
The draft code confirms the information you need to tell people when you collect their data.
Can we profile our customers or enrich the data we have?
You can profile for direct marketing purposes and this is necessary for correctly targeted marketing communications.
Direct marketing channels
The section on each marketing channel has useful basics. The examples are also helpful although some could go further.
Third party marketing: possible under GDPR?
The ICO have introduced a new element in terms of electronic marketing which has left some questions unanswered on what compliant looks like.
