Wise Words Wednesday – 16th December

Little tips to help you with your marketing.

Today –  free entry route for product promotions in Northern Ireland

If you are running a UK wide product promotion you need to remember that the law in NI is different to that in Great Britain (England, Scotland and Wales).

NI did not implement the Gambling Act 2005 so you cannot make someone buy a product in order to enter a product promotion.

So if you want to include NI, you need to provide a free way to enter .

There are various ways to do this depending on your entry mechanism.

It is important to explain this entry route in the promotional t&cs, both in the full terms on your website, but also in the short terms on the product itself.

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