I always remember that one line from this song

Not sure it is quite PC these days ?

We have the radio on during the day, which is great as it gives my husband and I some background atmosphere while we are working.

A song came on, National Express by Divine Comedy (probably showing my age here ?) and it reminded me of my daughter’s trip back from uni a couple of weeks ago.

She came home to attend an awards evening at her former secondary school, so we looked at how she could get back, apart from me going to get her!

We considered the train, but I would have had to drive for about 90 minutes to pick her up from the nearest station.

So we looked at alternative transport. As part of Maddy’s welcome pack from Loughborough, she had 2 free return tickets for a National Express coach journey. So we looked at the routes and timetables, and there was one that actually picked up from the uni campus, and although I had to drive almost as far to pick her up from the coach stop down here, the ticket was free!

She booked her tickets, although free travel’s downside was catching the coach at 7.10 am!

She arrived at the pickup point but was a little confused about where to wait for the coach coming south, as both directions seem to leave from the same point. There were a couple of elderly ladies who were also waiting and they helped her catch the correct coach. They were heading to London to see a stage show that a friend of theirs was directing. She had a lovely chat with them about a variety of subjects, and thanks to them she made it back home.

It is very helpful when you don’t really know where you are going or what you are doing to find a helping hand to direct you the right way.

And when it comes to marketing and advertising law and best practice, I am that helping hand. I can advise on how to ensure your lead generation data is compliant, so you won’t have a visit from the ICO or advise on what information you need in your adverts so a complaint isn’t made to the ASA.

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