About Us

Are you a business owner, MD, CEO, Marketing Director?

Are you’re worried your marketing and advertising activities are not as good (or as compliant) as you’d want, and you’re struggling to understand the tangled web of marketing law and regulation?

The rules governing marketing and advertising are wide, and often are not black and white. Understanding them and applying the principles takes knowledge, time and experience. I have been sharing my knowledge and expertise on advertising and marketing law for 14 years, helping clients successfully resolve investigations by regulators, run exciting and compliant promotions for their brand, and acquire new customers and clients, legally and fairly.

My name is Janine Paterson, and I started JP Legal Assist Ltd to provide legal advice to your business on your marketing and advertising activities. I’ve been a qualified solicitor for over 25 years.

Since I founded the business I have helped clients who have found themselves under investigation by the ICO for their marketing practices. I have reviewed their use of personal data for marketing purposes and helped them to respond to the ICO enabling the cases to be closed to everyone’s satisfaction. I’ve then reviewed their data collection and consent practices to ensure best practice and on-going compliance.

I help clients with prize draws and competitions to market their brands. There are rules that govern prize promotions, to ensure they are run fairly. I have provided complaint terms and conditions and helped with questions and challenges through the promotional periods, answering questions about the administration of the promotion, including winner selection processes and prize delivery.

I also work with companies who are launching new products into the UK market to help them make sure their products comply with the advertising codes.

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In June 2007 I started a new chapter in my career, joining DMA as a legal advisor. I managed the legal advice service advising members on advertising and marketing law, including data protection and ASA regulatory compliance.

I also shared my knowledge through training courses for members, contributed to course content for the IDM, presented at DMA events and spoke at external conferences.

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After being made redundant from private practice I moved ‘in house’ and joined Which? in 1997. Advising members on consumer disputes, I moved up the organisation to head a team of lawyers. The legal service advised on consumer rights when purchasing goods or services and how to pursue those rights through the courts if required.

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Legal Beagle

After qualifying I initially worked as a criminal lawyer, attending police stations and magistrates courts around Buckinghamshire, Hertfordshire and Berkshire. I later added matrimonial law to my skills, advising on divorce, child residence and access.