Hello!

Are you a business owner, marketing director, CEO or MD?

Do you ever worry that your marketing and advertising activities might not be as efficient or as compliant as you would like?

The marketing and advertising rules can often be tricky to understand and apply, as there are many grey areas.

However, help is here.

My name is Janine Paterson, and for more than 30 years, I’ve been a qualified solicitor.

For the past 15 years, I’ve been sharing my knowledge and expertise on advertising and marketing laws, helping clients resolve investigations by regulators and running exciting and compliant promotions for their brands.

I created JP Legal Assist Ltd to provide legal advice to businesses on their advertising and marketing activities.

I’ve helped numerous clients who have found themselves under investigation by the ICO for their marketing practices, and I’ve reviewed data collection and consent practices to ensure best practice and ongoing compliance.

 I also work with companies launching new products into the UK market to ensure their products comply with advertising codes.

I’ve had a mixed and interesting career!

In June 2007 I started a new chapter in my career, joining DMA as a legal advisor. I went on to manage the legal advice service advising members on advertising and marketing law, including data protection and ASA regulatory compliance.

I also shared my knowledge through training courses for members, contributed to course content for the IDM, presented at DMA events and spoke at external conferences.

After 5 years in private practice I moved ‘in house’ and joined Which? Advising members on consumer disputes, I moved up the organisation to head a team of lawyers. The legal service advised on consumer rights when purchasing goods or services and how to pursue those rights through the courts if required.