Janine Paterson
Janine Paterson

Legal advice on marketing and advertising compliance

Welcome

If you’re a business owner or senior manager and you’re struggling to keep up with legal compliance for your business’s advertising and marketing activities, then I’m here to help.

I’m Janine, the Marketing Law Expert and a qualified solicitor with 30 years of experience.

For over 15 years I’ve been advising businesses on the dos and don’ts of marketing law compliance.

Whether you’re using personal data in your marketing to create the best experience for your customers and want to avoid appearing on the Information Commissioners Office’s radar or you want to ensure your marketing copy is in line with the Advertising Standard Authority’s advertising codes, I’m in your corner.

From legal advice on everyday queries, to help with larger marketing projects and training for you and your staff, I’m here to help.

Don’t wait any longer for the support you need.

How can I help?

Retainer Service - Help with Marketing, Advertising and Data Protection compliance

Retainer

Advice when you need it.

Projects Service - Help with Marketing, Advertising and Data Protection compliance

Projects

Help with specific business tasks

Training Service - Help with Marketing, Advertising and Data Protection compliance

Training

Tailored training for your specific needs.

marketing surgery

Marketing Surgery

Actionable legal and practical advice

“I have known Janine since 2012 when I joined the Data and Marketing Association and took over responsibility for the legal team. Janine was responsible for the team advising members of the association on all legislation and best practice regarding advertising and marketing.
Janine not only understands the many complex and varied rules and regulations but is able to explain them in simple terms, allowing a lay person to understand how that affects them and their business.
Now she runs her own company, JP Legal Assist, she can provide this valuable service to all business owners, helping them demystify the dos and don’ts of compliant marketing
I would be more than happy to recommend Janine to anyone needing someone to help them navigate marketing and advertising law as she will keep you on the right track”

John Mitchison, former head of Legal and Compliance, Data & Marketing Assoc

“I had the pleasure of working with Janine when she was at the Data & Marketing Association (DMA), where her great experience in how laws and regulations impact the worlds of marketing, sales and customer engagement was invaluable. It’s great that her unflappable, wise and pragmatic advice is now available to all!”

Steve Sullivan, Founder Channel Doctors

“We have JP legal assist on a retainer and knowing I can pick up the phone anytime to discuss issues is very reassuring, especially when it comes to data. Janine is supportive and practical. Her knowledge is vast and her advice is invaluable.”

Sarah Burns, Managing Director – Prizeology


JP Legal Assist Ltd  Registration No. 12391276. Registered Office: 15 Eastwood Road, Rayleigh. SS6 7JD.
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