How to easily navigate the myriad of rules and regulations when it comes to marketing your brand…
…allowing you to get on with doing what you’re good at – building your business.
If you are a business owner, MD, CEO, or Marketing Director, and you’re struggling to understand the tangled web of marketing law and regulation and how they apply to you…
… I have some very important information to share with you.
Here it is: Many business owners like you are worried about whether their use of personal data for their marketing is legal, or whether their adverts comply with the advertising rules.
A slip-up on either front could begin a stressful encounter with the Information Commissioner or the Advertising Standards Authority.
And an investigation by either will cause stress. They will ask questions about your business and the way it complies with the advertising and marketing rules and will expect you to engage with them to resolve the complaint they have received.
This will take time and resources, especially your time, which will mean you will not be able to concentrate on the day-to-day activities of running your business. There may be some late nights and maybe some dinners with the family missed.
No matter how hard you try to do the right thing, ultimately, the problem with the rules governing marketing and advertising is that they are wide, and often not black and white.
So, what should you do?
Simple
Ask an expert. Someone you can talk to and get to the crux of the matter. You can then stop worrying and get your marketing back on track.
Imagine the relief you’ll feel knowing someone with the right knowledge and skills has your back when you want to send an email marketing campaign or run a competition to launch a new product. You will be able to rest easy knowing your marketing complies with all of the rules, regulations, and standards.
What’s more, having an expert in your corner will allow you to get on with the real work of building your business. And, better still, free you up to spend more time with your family.
By now, I hope you can see why it’s a good idea to get expert legal advice on your marketing and advertising. But here’s why you should speak to me specifically: My name is Janine. I am a solicitor, qualified for 30 years.
For over 15 years, I have been providing legal advice and business help on marketing and advertising law and regulation.
I’ve helped my clients successfully resolve investigations by the ICO, helping them to deal with the many questions about their data processes. As a result, they’ve avoided fines and the damaging effect Enforcement action would have on their reputation.
And not only that, but I’ve supported them to run exciting and compliant promotions to attract new clients and customers and grow their businesses.
However, I don’t expect you to take my word for it so here’s what one of my clients, Phil Tyreman, copywriter and mentor, has to say about working with me.
“I had a very complicated legal question about a marketing campaign I am planning to run.
In just 33 minutes, Janine gave me the definitive advice I needed to run my campaign with confidence.
And when I say definitive advice, I mean it.
Here is why: Her explanations were detailed and precise leaving me in no doubt as to what I should and should not do. What’s more, they were delivered in language that was easy for me to understand, and Janine took great care to make sure I had a firm grasp of the practical implications for my campaign.
Suffice to say, I was so impressed I will never go anywhere else for marketing legal advice. And if you have a marketing legal query, I would heartily recommend you speak to Janine.”
Help is here if you ask for it.
So, if you’re struggling to make sense of the rules and work out how they apply to your marketing activities, The Marketing Surgery offers you the opportunity to talk through those issues and come out with legal and practical advice to set you on the right road.
We’ll speak on the phone or over Teams (your choice) for around 45 minutes and explore your challenges. At the end, you will have a better understanding of the issues and have steps to take to put that advice into practice.
The fee for this is just £250 + VAT.
Booking your call is easy, all you need to do is leave your details below.
Once you’ve done that, I’ll send over the invoice by email, and once paid, we can get you booked in.
Yours
Janine
PS. Every business owner has worries about their brand. If it is a financial one, they speak to their accountant. When it is your marketing, speak to the expert – Me.
So, if you would like help with an email campaign, an online ad, or any of your other advertising and marketing activities, just leave your details and I will get the process started.