It just rolls off the tongue.
Procrastination is such a wonderful word it really ought to mean something good, but it doesn’t.
Deliberately delaying or postponing something, despite knowing the negative things that could happen is something we all do at some point.
It can be so easy to put off a decision as there are so many other things you need to think about when running a business. But if you keep kicking the can down the road, it can have a devastating effect.
Clients have come to me with problems they’ve had for a long time, years in some cases.
They knew they needed to fix it but avoided making the decision to seek help.
This is understandable. It’s not their fault. And they’re often doing it unconsciously.
The brain is a wonderful thing but it can work against us. It will justify our inactivity by telling us things like:
– the problem is not that bad
– it’s all too confusing and difficult
– it can’t be fixed.
This can cause real stress and worry to business owners like you.
If you have issues with your marketing, knowing the rules and understanding how they apply to your business allows you to change the way you see the situation.
Having some expert help to navigate what can seem like a minefield of do’s and don’ts can bring clarity to the problem and enable you to resolve that issue once and for all.