They all know what they are doing
A newsletter from a connection on LinkedIn talked about his aspirations to keep bees. He is having his first lesson soon.
I too have plans to keep bees when I finally find that piece of land to build my dream home.
We had a swarm of bees that came to rest in a tree n our garden a few years ago. It was fascinating to watch them.
We called a local beekeeper who had suffered the loss of a hive due to illness, so he was more than happy to come and collect them and see them happily working in the once empty hive.
We received 2 jars of honey in return!
Bees work together to support the Queen and produce new bees to build a stronger hive and ensure its future. They all know what they are doing, having specific roles to fulfil. Worker bees go out and find pollen, returning to explain the location by dancing. The drones’ (male bees) only role is to reproduce, eating honey when not mating with the Queen. As long as everyone carries out their role, the hive thrives!
What’s your point, Janine?
Well, the teamwork of the bees, each carrying out its designated role works to ensure the future of the hive is the same as your employees helping to build your brand and company and ensure its future.
Your people, like bees, need help to understand their place in the business so they can create the best company they can (making you money on the way!)
But to do this, they must be familiar with the rules that they need to follow and understand how these apply to their role, and this is no more important than when they are marketing your brand.
You may not know but I have been training people on the marketing do’s and don’ts for over 15 years and I can help ensure your employees become the best advocates for you by creating marketing that talks to your ideal audience and are legally compliant.
If your employees need the knowledge to promote your brand in the right (and legal) way…