Not a job for me 😂
Cold callers often have a tough time, spending long hours trying to reach an almost impossible target set for them and dealing with rejection and rudeness from people who are plagued with unwanted sales calls.
One such call turned out to be quite hilarious when my brother’s friend, who had moved into a new home, received a cold call from a conservatory company.
The friend would often humour the callers, answering their questions randomly, and on this occasion, he discussed design, insulation, and even a possible price with the salesman.
But as the conversation reached an advanced stage, he asked a question that left the salesman stumped:
“Can you fit a conservatory on a second-floor flat?”
The salesman or more likely the company that hired him had made a major mistake.
They failed to research their prospective audience and targeted the wrong person.
Had they taken the time to learn about their ideal customer, they would have known that my brother’s friend lived in a flat, not a house.
Researching your audience before picking up the phone is critical to the success of any telemarketing campaign.
Whether it’s as simple as asking basic questions or going into more depth, it helps to narrow down your audience to those who are likely to buy your products or services.
Doing so can save your company both time and money and avoid a bad impression of your brand.
So, the next time you plan a telemarketing campaign, make sure you do your homework and you’ll be halfway there.
And don’t forget, I can help make sure it’s on the right side of the law.