…because sometimes you can’t wing it!
I have written about my first kitchen disaster where a fault with the design of the oven led to my beautiful French apple flan being knocked across the floor.
I’ve had other issues with my cooking over the years but on the whole, I‘d say I’m a pretty good cook.
Maybe not quite to the standard to appear on a popular Channel 4 baking competition, but enough to provide a wide range of meals and sweet treats to the family.
What I realised as I was making the Christmas cake is that cooking has many similarities with marketing your business.
Sometimes you can just throw in all the ingredients, cook, and out comes a great dish.
However, I have found that when it comes to baking, you need to follow the recipe to the letter otherwise it won’t work. The ratios of flour to butter to sugar and eggs are important if you want to achieve a tasty outcome.
And this is the case when it comes to marketing your brand. There may be a few areas where a “throw it all in and mix” process might work, but when it comes to the rules governing advertising, these need to be followed otherwise the consequences will be far worse than an inedible cake!
And this is when the problems start.
To properly follow the rules, you first need to know what they are, and then how to apply them to your business.
When you want to bake a cake, you turn to a recipe book.
But what do you do if you want to advertise your brand?
You ask a marketing law expert!