Maybe a good miss!
We all have dreams, don’t we?
One of mine is a long walk with my hound through the fields and woods on a chilly winter day, and then settling down afterwards by a cosy fire in my local hostelry with a glass of Merlot.
Unfortunately, my little hamlet doesn’t have a pub.
But I’m keeping my fingers crossed for the future!
Speaking of pubs, my husband and I once considered going into hospitality.
However, running a business in the hospitality industry is a lot of work and long hours, especially with a family to care for.
And then you add in selling a product like alcohol, which comes with its own set of challenges.
As well as the general advertising rules, there are also those covering age-restricted products and services.
And, no matter how busy you are, you must know the marketing rules and regulations that apply…
… and avoid the consequences of getting it wrong.
The rules are there for a reason, to stop alcohol ads from being seen by those under age.
This is also good business sense, as why waste money advertising to people who can’t legally consume your product?
So, where do you start?
Get to know your ideal customer and understand how they may become aware of you.
If your product is aimed at those in their twenties and early thirties, social media could be an ideal channel to reach them, but for an older demographic, “old fashioned” direct mail or billboards in the right location may be better.
It’s helpful to have someone you can ask for help when things like this seem confusing.
That’s what I do at JP Legal Assist – I help business owners understand what rules they need to follow and what they don’t.
It’s easy to feel overwhelmed, but having an expert to guide you can really help.