…especially with expert help
Are you frustrating your potential clients/customers?
One of the most common complaints I hear people say is that companies fail to tell their customers what they do with their data, and this really affects the trust they have in businesses.
It’s not difficult to tell people this information – a privacy policy on your website, written in simple terms is all you need.
Here are some key points to keep in mind:
Who’s using the data: You should be clear about who you are and how you can be contacted.
Why the data is being used: You should tell them why you need the data, i.e. to deal with their order.
What data is being used: Be clear about the types of data you are using, especially important if you use special category data like health information for example.
How long will it be kept: Explain how long you’ll keep the data, or if there isn’t a set timeframe, how you will decide how long to keep it.
Who will it be shared with: Will you share the data with 3rd parties, and if so why? Will it be sent outside the UK?
Rights: Customers have the right, amongst others, to see, correct, delete, or limit the use of their personal data.
It is really just a case of being open and transparent about the use of somebody else’s personal data, which makes you more trustworthy and therefore someone to do business with.