Such beautiful birds
One of the benefits of owning a dog (although I sometimes question that when it is chucking it down with rain and blowing a hooley) is that you have to take them out for walks.
This means I get the fresh air and exercise that everyone who has any connection to the medical profession tells me I need!
But it also gives me the opportunity to enjoy the outdoors and the wildlife surrounding our home.
We live in a hamlet and take Archie around the block through the field behind our home. There are trees and bushes around the edges and a big playing field (if you don’t mind the rabbit holes!)
On our walk the other day we went through the field and down to the gate. While we waited for Archie to catch us up (he had decided there were important smells along the way that he had to check out), my husband and I stood watching a kestrel, above the edge of the path down to the gate.
It was an amazing sight! It hovered silently, hardly moving a muscle for what seemed ages and then flew off. I guess breakfast was off the menu!
Kestrels are the only raptor in the UK that has developed the ability to hover indefinitely, like a helicopter. They use this ability to hunt prey, waiting for the optimum time to go in for the kill.
There are some skills that I wish I had. I wish I could write with both hands (see the story about the ambidextrous student in a previous email), I wish I could run for 30 minutes regularly (I could do this about a year ago, so it is just a matter of building up my stamina) and I wish I could teach Archie, my golden retriever not to wake me up at 6 am!
Some of these skills I am never going to have, but some, with hard work I can achieve.
A skill I have worked hard on for over 15 years now is gaining the knowledge and experience to advise CEOs and marketing directors on how to improve their marketing to attract new clients by ensuring they stay on the right side of the law.
Marketing and advertising law, like most areas of law, is not black and white. There are always those grey areas, and these usually mean CEOs and marketing directors find themselves on the wrong end of an ICO or ASA investigation.
So, if you need help navigating the rules when it comes to your marketing…