… are you ready to taste it?
I heard a story the other day about the difficulty people are having when confronted with the huge amount of personal data they have in their business and what they can do with it.
They have all this information about their customers, including their age, gender, location, and buying habits.
So, at first, they’re excited, knowing that using this information to make their marketing speak their customers’ language is such a powerful tool and one that many of their competitors are not doing.
But they then delve deeper and begin feeling overwhelmed and confused about the legal use of this data.
And then they hear about hefty fines from the ICO and worry that using this data will attract the wrong kind of attention
So they fail to take advantage of the benefits using personal data can bring as a result.
I see this so often.
That’s why it’s nice to have someone to turn to who can help make sense of this.
And this is what you will find if you work with me, the Marketing Law Expert – using over 15 years of experience, I assist business owners by clarifying what they can do and what they can’t.
These issues cause stress and worry, but having a specialist at your side can make a huge difference.